Book my 1:1 call
Book my 1:1 call
That was the promise of the live training. Can't be in the room, or life got in the way? We rebuilt the entire event as a page you can read in minutes: every secret, every number, every family. No presenter needed. Just scroll.
Hi, it's the Stephenson family. We've been building pools for four decades, first as a traditional pool company, and now by teaching families to build their own. You signed up for our live training because a pool company quoted you a number that made your stomach drop. We understand. That number is exactly why this program exists.
We are changing the way families build pools. Are you ready to see how?
Here is what you are going to learn:
Let's build your dream pool together, without the markup.
Here's what surprised the whole room. The pool company you'd hire doesn't dig, doesn't plumb, doesn't spray a yard of gunite. Independent subcontractor crews do every phase of every pool, and the pool company hires the same crews you can hire.
What a pool company really sells is coordination: a design, a schedule, and a phone number to call. Valuable, yes. But it's sold at a premium, baked invisibly into your bid. Most contracts aren't line-itemed, because a line-item bid would show you exactly where the margins are hiding. They don't do this because they're evil. They do it because they're in business, and the margin is how the business survives.
The Homeowner Builder Program hands you the coordination role, with the design, the plans, the vetted crews, and our team beside you. When you take that seat, three things move back into your hands: the timeline, the budget, and the quality.
The company signs the same crews, marks up the same equipment, and controls your schedule and your payments. You pay for the middle seat.
Same crews. Same equipment. Same city inspections. You keep the margin, and the leverage never leaves your hands.
"Three and a half months later and our pool is finished. They saved us $60,000."
"Just finished filling 27,000 gallons this morning. I saved about $50,000 compared to hiring a pool contractor."
"2 months to build and 2 months for permit. 5 proposals from pool contractors came in the 92 to 117k range. We spent $55,000."
Thirty percent is not a guess. It's the minimum margin a pool company must carry to cover sales commissions, offices, trucks, advertising, and profit. It's the floor, not the ceiling.
When the live room dropped their bids in the chat, they rolled in fast: $72,000 in Texas, $80,000 in South Carolina, $100,000 in Florida, $120,000 in California, all the way to $230,000 in Washington. So look at a typical $100,000 bid the way an insider does. Seventy thousand of it builds your pool: the subcontractors, the materials, the equipment. The other thirty never touches your backyard.
Most families finance their pool, and this is where the 30% quietly doubles. When the pool company's margin rides inside your loan, you pay interest on their profit for twenty years. Walk it through, exactly like the live training did:
The lowest amount any member of our program has ever saved is $20,000. And every pool company must carry a 30% margin to survive, so your bid times .30 is a floor, not a ceiling. Consider these numbers conservative.
These figures are estimates for illustration, based on industry-average pool company margins and the documented results of past program members. Every project is different: your actual savings depend on your market, your design, and the bids you receive, and no specific savings amount is promised or guaranteed. Financing figures use an example 20-year loan at 12% for comparison only; we are not a lender and this is not an offer of credit. We'll review your real numbers together on your call.
Fair question. Here's the honest answer: you are not swinging a hammer, pouring concrete, or gluing pipe. You are making decisions, scheduling five crews with our checklists, and approving work after your city inspects it. It's project management, about an hour a week, with our team on call.
This whole company started when our uncle Dave, a 9-to-5 manager with zero construction background, built his own pool with the family's guidance. He saved $20,000 and finished in six weeks, while the pool company quote said six months. That one build convinced our family to close a multi-million dollar pool company and teach this instead.
"I've never built anything. I'm not construction savvy. I just can't believe these kinds of savings are possible." That's Marlene, before she started. The lowest bid she got from a pool company: $180,000. She built it for $80,000 with our program, in her words, "in two months and six days," putting in "a couple hours a week."
Press play. She tells it better than we do.
"I've been a General Contractor for 24 years and built my own pool 15 years ago with little help. This time I chose DIY pools and can't say enough how easy they make it. The team is awesome and takes the fear away." · Craig Medley, Google review
"For someone that knows nothing about construction, I feel like I have a handle on things! This company is a well-oiled machine. Sometimes it seems too good to be true." · Jordan Boldt, Trustpilot
This is the exact path we've walked with more than 5,000 homeowners nationwide. At every step, notice the split: we carry the technical weight, you make the decisions.
Our in-house designers turn your yard, your wish list, and your budget into a custom 3D design with a video walkthrough, plus a 2D layout with measurements. Two revisions included, and your design comes back in about a week.
We draft full construction plans to your local codes, the same documents a licensed builder submits, with a dedicated notes section for each subcontractor. HOA approval and permit approval are both guaranteed in writing.
Your plans go to our partnered structural engineers at contractor rates: $100 to $300 instead of the $500 to $1,000 the public pays. Then you submit to your city with our guidance. Typical timeline: plans in about five business days, engineering in 10 to 15 days, and 20 to 30 days total from start to permit-ready.
You interview crews from our vetted nationwide list: licensed, insured, screened, and referred, with no referral fees baked in. These are the same crews the pool companies in your area already use. Our team reviews your bids with you so you never sign blind.
Each crew arrives on schedule with our phase checklist. Your city inspects the work, you approve it, and only then do you pay. Field video guides walk you through what "done right" looks like at every phase. Average time investment: one hour a week.
Your pool takes shape in a day or two.
Rebar cage, inspected before anything is covered.
Lines set and pressure-tested. Inspected again.
Your concrete shell, sprayed in a single day.
The design starts looking like the rendering.
Pavers, travertine, or concrete. The yard takes shape.
Interior finish on, hose in, the same day.
Equipment fires up. Time to swim.
"We did it!! Two months from dig to fill! Huge shoutout to my husband for managing the whole thing!"
"5 weeks from dig to fill, and 7 weeks and 3 days to this!"
"Took 9 weeks total from dig to fill."
"Built in 7 weeks. $105k all in. Most bids were in the $150-180k range. Was exactly what you advertised, and would do it over again without question."
"I'm 70 years old... saved $35,000."
"47 days from dig to fill."
Here's the secret nobody puts in the brochure. Pool company contracts are engineered to collect your money faster than they build your pool. Once they hold your cash, they hold the leverage: your timeline slips, your calls slow down, and "extras" start appearing as addendums.
Look at a typical payment schedule on an $80,000 contract, straight from the live training:
Every project begins here: a custom 3D design of your actual yard, with a video walkthrough that lets you swim in it before a shovel touches dirt. These are our clients' designs.
One program puts the entire pool company toolkit in your hands, with our family guiding every step.
Why it mattersEvery bid, every decision, every "does this look right?" moment gets our team's eyes on it. You never guess alone.
Why it mattersA dream pool in an unfinished yard is half a dream. Our landscape architect designs the whole picture, so your savings build the entire backyard.
The program is a $10,000 total value. We charge $5,000. The live event special took $1,100 off and added the consulting and landscape packages free, which makes it a $9,000 package on any other day. You registered for that event, so we're honoring your $3,900. There's no checkout link on this page on purpose: a 15-minute call with our team is how you claim it, and calls scheduled this week keep both bonuses attached.
One detail worth knowing: your 30-day money back guarantee doesn't start at checkout. It starts when you start design. Book the call, lock the pricing and bonuses, and start whenever your family is ready.
Book my call · lock in $3,900 Have a question first? Ask belowWe ask families to trust us with the biggest backyard decision they'll ever make. That trust should run both directions. So every enrollment carries all four of these:
The 30-day money back guarantee. Think of it as a free trial: join, start your design, get your line-item cost assessment. If the numbers aren't working for your family, all $3,900 comes back. And the 30 days start when you start design, not at checkout.
Your plans will be approved by your HOA and your building department. Guaranteed. If corrections are needed, we handle them until you're approved.
We provide vetted, licensed, insured subcontractors in your area, or we keep working with you until we find them. You will not be left to the classifieds.
True contractor pricing on Hayward, Pentair, and Jandy equipment, with a 3-to-4-year contractor warranty. In writing: our company makes nothing on your equipment.
The live Q&A ran nearly an hour. This one never closes. Every response draws on thousands of hours of pool consulting and the DIY Pools knowledge base.
For your specific yard, bids, and budget, the 1:1 call below is the better tool.
If you haven't already scheduled with our team, you can book here. This call is how your $3,900 event pricing gets locked in, and calls scheduled this week keep both bonuses attached. Bring your bids, your questions, and your backyard dreams. We'll tell you honestly whether owner-building fits your project. No pressure, ever. That's not how we work.
See why homeowners across the country are choosing DIY Pools and Spas to build smarter, save thousands, and take control of their dream pool project. Videos, Google reviews, community posts, and Trustpilot. Scroll as long as you like; it keeps going.
"Thank you to everyone at DIY pools for helping us bring our dream pool to life. It turned out even more beautiful than we imagined. We learned a ton and saved $52k. Those kinds of savings are unheard of, but it's true and they help you every step of the way."
"These guys are the BEST. They're hands on, check in regularly and answer all questions along the way. When they say they're here to help along the way, they really are."
"On behalf of my neighbors and I, thank you for making a homeowner builder program that allows people to build a beautiful backyard for half the cost."
"We live in SoCal and I'm not exaggerating when I tell you we saved over $100k using DIY. And it was finished in about 12 weeks. It's amazing how they can capture your vision without ever seeing it in person."
"They are the real deal and everything is 100% legit. We saved easily 100k plus, and built our pool in 2 months 5 days from dig. Best decision ever."
"I used DIY Pools and Spas to design my pool and engineering plans. My backyard oasis came out amazing and I saved $75,000 over what local pool builders were quoting me."
"We saved $46k just on the pool. Including the bbq island, fire pit and bench we saved $65k total. Thanks DIY for the help along the way."
"This is real. I received multiple estimates for my pool, each one over $70,000. In total I spent $43,000, including top of the line equipment, quartz, gunite, stone coping, new fence and landscaping."
"Thank you DIY team. 2 months to build and 2 months for permit. 5 proposals from pool contractors came in the 92 to 117k range. We spent $55,000. Salt system, automation, white micro pebble plaster."
"We are finally done. Permits issued on 9/17 and project completed on 12/24. We saved almost $45,000."
"The DIY team was so informative. I was so fearful to start, but everything went as planned. I started and completed in 6 weeks and saved over $18k from what pool companies were quoting me."
"We had many bids from pool builders making 30 to 40% profit off our job. With DIY we went from a basic 15x30 pool to a 20x40 with spa, tanning ledge, grotto and a ton more for the same price."
"We are officially complete with the pool and spa build. All said and done, just a little over 45k saved."
"What an awesome program. I got the pool of my dreams and the process couldn't have been easier. The building department approved the plans right away and I saved almost $15,000."
"This has been the best experience! Im located in DFW and we were blessed with the best subs!!!"
"Pool done in 10 weeks! Thank you DIY Pools and Spas and all the amazing subcontractors for making my home extra beautiful."
"Well oiled machine! For someone that knows nothing about construction, I feel like I have a handle on things! This company is a well-oiled machine. Sometimes it seems too good to be true."
"What a dream come true. DIY: what a concept in pool construction, landscaping and implementation! This company is all it. I can not wait to tell you all how you can absolutely not only afford a pool but save a TON of $$ using DIY pool and spas."
"Makes it easy to DIY. Easy to follow process to DIY the construction of our pool. It's taken the mystery out of it and allowed us to save a significant amount of money."
"The design process was great and the designer did a fantastic job making our vision a reality. No other pool companies we met with were able to do this and DIY exceeded our expectations."
"Very thorough and well thought out program. All design revisions were quick and completed within quoted timelines. Team members were responsive to email. Highly recommend."
"The savings alone appear to be significant, in the tens of thousands, as compared to large pool companies. It has been a great experience thus far."
"Just getting started and the help has been amazing. Thanks Brandon and the DIY Pool Team!!!"
"Excellent team. Great service. Rapid responses."
That's exactly why this works. We bring four decades, the framework, and the crews. You bring the care.
